My name is Paula, or Pa'a for short.
I'm an award-winning multiprofessional with over 15 years of experience.
As an independent consultant and researcher within British startups, my role entails overseeing the integration of user, business, and technology experiences. This involves devising complex user research, serving as a user advocate, and mentoring employees.
Additionally, since publishing my first book in 2011, I've established myself as a public speaker in my community. I passionately share my expertise on a diverse range of topics. These include cognitive psychology in the realm of user experience & behaviour change design, the nuances of employability, entrepreneurship & employee performance management, the techniques of stress reduction, and wilderness access & expedition planning.
Furthermore, my academic background in digital design has cultivated a strong affiliation with artistic communities, thus enabling me to contribute as an assistant and model.
More recently, I've embarked on an enriching academic journey driven by my aspirations to become a scholar-practitioner of Indic religious studies. This pursuit builds upon my successful completion of yoga teacher training and years of experience as a teacher.
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Self-employed
Providing life modelling services to schools, art galleries, and individual artists, in a variety of mediums such as drawing, painting, sculpture, and photography. Interpreting artist’s vision, utilising physical endurance, yoga-boosted flexibility, and meditation, and creating a comfortable and productive working environment. Notable clients include award-winning painter Gregory Mason, Birdwood House Art Gallery, Plymouth College, and Jason Parker of Rhythm Media.
Self-employed
Delivering presentations, talks, and workshops to schools, workplaces, and conferences on topics such as employability & entrepreneurship, wilderness access & mental health, mindfulness & stress management, and user-centred software design & planning. Clients include City College Plymouth, Arts University Plymouth, Venturefest South, User Replay Ltd, and RM Adventures.
Part-time · Good With Ltd · Reporting to CEO · ERDF EPIC & Innovate UK funding Planning and conducting in-depth research on the intersection of mental health, financial education, and AI technology. Utilising methods such as user interviews, academic paper reviews, and usability testing. Analysing data, producing insights & reports, and prototyping and testing solutions tailored to Gen Z. Leveraging outcomes to devise effective UX strategy and inform other areas of business.
Full-time · Duesday Ltd · Reporting to CEO · ERDF & private funding Managing a team of five responsible for curating an optimal user experience for Millennials and Gen X across all products and channels. Conducting research and prototyping and testing solutions addressing the challenges arising from financial hardship and billing constraints. Working collaboratively in areas such as brand, design, marketing, sales, usability, and user support to ensure a seamless experience for the target audience.
Self-employed
Leading indoor and outdoor Rāja & Haṭha Yoga one-on-one and group sessions in studios, gyms, business parks, yachts, homes, and online via Zoom. Venues include Lotus Loft Yoga Centre, Exeter Golf and Country Club, Exeter Sports Academy, Exeter Phoenix, Cowork Ventures Ltd, Michelmores LLP, Blue Chip Holidays Ltd, Naleia Yachting International, Mount Edgcumbe Country Park, and more.
Self-employed
Providing consulting and supervision, enhancing web and mobile apps, designing and developing brands and websites from the ground up, and facilitating user research in challenging areas—for instance, 3D audio museum tours for the visually impaired. Clients include Echoes Ltd, Eight Technology Ltd, Working Planet Ltd, I’ve Got Your Back Rebecca Cunningham, and RethinkFunding Jenny Camaradou.
Full-time · blur Group Plc / Maistro Ltd · Reporting to UX Director Designing and FE-developing digital tools for project management and business matching. Ensuring consistent brand identity across products. Conducting usability audits and tests for optimal user experience. Fostering collaboration between design and development teams.
All-In Design Ltd
Hanza Creative Agency
Slajd Magazine
Self-employed
Clients include the Devon School of Yoga, Agencja Dziennikarzy Ltd, and more.
Save it for later?
MY EDUCATION
MY PUBLICATIONS


MY COURSES & AWARDS
Agile Leadership by Software Cornwall
Copywriting by NLP Eddu Club
Data Viz by David McCandless / Information is Beautiful
Developing Innovative Ideas by University of Maryland
GDPR Compliance Training by HSQE
Hill and Moorland Leader by Mountain Training
Integrated Skills in English (III/C1) by Trinity College London 🏆
Intro to Counselling (Level 2) by National Counselling Society
Leadership & Management (Level 3 Award) by CMI 🏆
MBSR by Health & Care Professions Council
NLP Practitioner Training by Chris Howard
Process-Oriented Psychology by START
Teacher Training by Code Club Pro
Understanding Media by Northwestern University
User Experience Workshopping by Mekonta
Exeter Startup Weekend (1st Place Award) by Google 🏆
Yoga Teacher Diploma (500 hours) by Devon School of Yoga
MY VOLUNTEERING
South West Adventurers
Sarasi Rogers Systemic Constellations
Camerimage Film Festival
TV ProMok
The Red Cross
Contact Pa'a
Let's start with a free demo crafted just for you!