My name is Paula, or Pa'a for short.

I'm an award-winning multiprofessional with over 15 years of experience.

As an independent consultant and researcher within British startups, my role entails overseeing the integration of user, business, and technology experiences. This involves devising complex user research, serving as a user advocate, and mentoring employees.

Additionally, since publishing my first book in 2011, I've established myself as a public speaker in my community. I passionately share my expertise on a diverse range of topics. These include cognitive psychology in the realm of user experience & behaviour change design, the nuances of employability, entrepreneurship & employee performance management, the techniques of stress reduction, and wilderness access & expedition planning.

Furthermore, my academic background in digital design has cultivated a strong affiliation with artistic communities, thus enabling me to contribute as an assistant and model.

More recently, I've embarked on an enriching academic journey driven by my aspirations to become a scholar-practitioner of Indic religious studies. This pursuit builds upon my successful completion of yoga teacher training and years of experience as a teacher.

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Artist's Model PRESENT 2017 →

Self-employed
Providing life modelling services to schools, art galleries, and individual artists, in a variety of mediums such as drawing, painting, sculpture, and photography. Interpreting artist’s vision, utilising physical endurance, yoga-boosted flexibility, and meditation, and creating a comfortable and productive working environment. Notable clients include award-winning painter Gregory Mason, Birdwood House Art Gallery, Plymouth College, and Jason Parker of Rhythm Media.

Lecturer & Public Speaker PRESENT 2017 →

Self-employed
Delivering presentations, talks, and workshops to schools, workplaces, and conferences on topics such as employability & entrepreneurship, wilderness access & mental health, mindfulness & stress management, and user-centred software design & planning. Clients include City College Plymouth, Arts University Plymouth, Venturefest South, User Replay Ltd, and RM Adventures.

Senior UX Strategist & Researcher 2021 – 2022

Part-time · Good With Ltd · Reporting to CEO · ERDF EPIC & Innovate UK funding
Planning and conducting in-depth research on the intersection of mental health, financial education, and AI technology. Utilising methods such as user interviews, academic paper reviews, and usability testing. Analysing data, producing insights & reports, and prototyping and testing solutions tailored to Gen Z. Leveraging outcomes to devise effective UX strategy and inform other areas of business.

UX Director 2017 – 2020

Full-time · Duesday Ltd · Reporting to CEO · ERDF & private funding
Managing a team of five responsible for curating an optimal user experience for Millennials and Gen X across all products and channels. Conducting research and prototyping and testing solutions addressing the challenges arising from financial hardship and billing constraints. Working collaboratively in areas such as brand, design, marketing, sales, usability, and user support to ensure a seamless experience for the target audience.

Yoga, Meditation & Mindfulness Teacher 2015 – 2020

Self-employed
Leading indoor and outdoor Rāja & Haṭha Yoga one-on-one and group sessions in studios, gyms, business parks, yachts, homes, and online via Zoom. Venues include Lotus Loft Yoga Centre, Exeter Golf and Country Club, Exeter Sports Academy, Exeter Phoenix, Cowork Ventures Ltd, Michelmores LLP, Blue Chip Holidays Ltd, Naleia Yachting International, Mount Edgcumbe Country Park, and more.

UX/UI Consultant 2016 – 2017

Self-employed
Providing consulting and supervision, enhancing web and mobile apps, designing and developing brands and websites from the ground up, and facilitating user research in challenging areas—for instance, 3D audio museum tours for the visually impaired. Clients include Echoes Ltd, Eight Technology Ltd, Working Planet Ltd, I’ve Got Your Back Rebecca Cunningham, and RethinkFunding Jenny Camaradou.

Lead UX/UI Designer 2013 – 2016

Full-time · blur Group Plc / Maistro Ltd · Reporting to UX Director
Designing and FE-developing digital tools for project management and business matching. Ensuring consistent brand identity across products. Conducting usability audits and tests for optimal user experience. Fostering collaboration between design and development teams.

Web Designer & Developer 2011 – 2012

All-In Design Ltd

Project Manager 2008 – 2009

Hanza Creative Agency

Photojournalist 2006 – 2008

Slajd Magazine

Publishing Editorial & Writing Assistant PRESENT 2005 →

Self-employed
Clients include the Devon School of Yoga, Agencja Dziennikarzy Ltd, and more.

MY EDUCATION

MA
SOAS University of London
ANTICIPATED DISTINCTION in Traditions of Yoga and Meditation
2023
MSc
The Technical University of Lodz / University of Porto
DISTINCTION in Information Systems in Management and e-Commerce
2011
BSc
The University of Humanities and Economics in Lodz
FIRST CLASS HONOURS in Graphics and Multimedia
2009
Level 3
The Complex of Economic Schools in Pabianice
Economics and Business Administration: Maths, English, Polish
2005

MY PUBLICATIONS

"Wizerunek firm w Internecie"
2009

"Wizerunek firm w Internecie"

🇵🇱

Download .epub
"Consumer-Oriented Online Shop Creation"
2011

"Consumer-Oriented Online Shop Creation"

Intuitive E-commerce Guide

Buy now on Amazon

MY COURSES & AWARDS

Agile Leadership by Software Cornwall

Copywriting by NLP Eddu Club

Data Viz by David McCandless / Information is Beautiful

Developing Innovative Ideas by University of Maryland

GDPR Compliance Training by HSQE

Hill and Moorland Leader by Mountain Training

Integrated Skills in English (III/C1) by Trinity College London 🏆

Intro to Counselling (Level 2) by National Counselling Society

Leadership & Management (Level 3 Award) by CMI 🏆

MBSR by Health & Care Professions Council

NLP Practitioner Training by Chris Howard

Process-Oriented Psychology by START

Teacher Training by Code Club Pro

Understanding Media by Northwestern University

User Experience Workshopping by Mekonta

Exeter Startup Weekend (1st Place Award) by Google 🏆

Yoga Teacher Diploma (500 hours) by Devon School of Yoga

MY VOLUNTEERING

Community Events Manager 2017 – 2020

South West Adventurers

Facilitation Assistant 2019 – 2020

Sarasi Rogers Systemic Constellations

Logistics Specialist 2006 – 2007

Camerimage Film Festival

Videographer & Journalist 2004

TV ProMok

Fundraising Coordinator 2002 – 2005

The Red Cross

Contact Pa'a

Let's start with a free demo crafted just for you!