About

Good With Ltd · West Devon · ERDF EPIC & Innovate UK Grant x3
Driving UX strategy and service design, and leading and mentoring a UX team responsible for the design and research of both B2B and B2C digital products across mobile and web. On the B2B side, this includes insight-driven dashboards that support better financial decision-making, as well as a consumer-facing app that helps people (from Gen Z to Millennials) improve their financial wellbeing through behavioural design and cutting-edge content. The work sits at the intersection of financial education, mental health, and technology – a calm tech, tech-for-good approach co-developed with leading UK banks and community lenders. I also audit experiences for usability and engagement, monitor product performance, and translate research into actionable insight. Working closely with cross-functional teams, I lead the design of accessible, emotionally intelligent digital services that improve both user experience and business outcomes.

City College Plymouth · Devon
Delivering lectures, workshops, talks, and presentations to higher and further education students in business and software development, covering topics such as UX design, project management, career planning, and employability.

Studio Pa'a · Self-employed · West Devon

Providing flexible, high-level design leadership, consulting, and mentoring to British SMEs. Specialising in enhancing digital presence, user engagement, and brand impact through user research and translation of insights into practical design solutions.

Top Skills & Activities:

UX & Product Strategy (agile & lean ux, wireframing & prototyping with figma & axure rp, high-fidelity design, information architecture, accessibility auditing, usability testing, persona & empathy map development, interviewing & survey design, ux microcopy writing, user journey mapping, academic research & analysis, google analytics reporting)

Strategy & Business Development (ux strategy & roadmapping, risk planning, business model innovation, digital transformation strategy, stakeholder engagement, agile requirements prioritisation, brand strategy)

Consulting & Leadership (digital strategy consulting, mentoring & coaching, cross-functional team coordination, project management, ux & business workshop facilitation, startup & sme advising)

Web Development (wordpress, squarespace & wix customisation, cms management, seo principles & implementation, website optimisation, ecommerce integration, plugin evaluation & customisation)

Marketing & Content Strategy (ux marketing strategy, audience research, social media campaign coordination, email campaign support, promotional video direction)

Communication & Public Engagement (public speaking & lecturing, guest lecturing at universities, educational content creation, empathetic client communication, copywriting for user engagement)

Autism Central · NHS England Grant
Delivering Autism Central webinars and facilitating in-person support groups for parents and carers. Helping families better understand autism, navigate support systems, and care for their own wellbeing, while also providing tailored signposting. Collecting and analysing registration and feedback data to inform programme development and support future funding. Completing mandatory safeguarding and facilitation training to ensure high standards of delivery.

Self-employed · Devon
Delivering mindfulness-based rāja & haṭha yoga classes, retreats, and workshops, integrating meditation, breathwork, ecotherapy, and plant-based nutrition. Helping hundreds of students improve wellbeing, resilience, and emotional balance by creating inclusive, body-affirming environment with clear, insightful teaching. Combining hands-on practice with academic expertise as a certified Haṭha Yoga teacher (500h, Devon School of Yoga) and MA in the History of Yoga and Meditation (SOAS, University of London). Running an award-winning wellness blog on holistic health and Indic traditions. Planning and facilitating international yoga-sailing retreats in collaboration with Naleia Yachting International (2015–2020), and supporting other notable partners such as Blue Chip Holidays, Exeter Golf & Country Club, Mount Edgcumbe Country Park, Cowork Ventures Ltd, Michelmores LLP, Exeter Phoenix, Lotus Loft Yoga Centre, and more.

Self-employed · Devon
Providing life modelling services to colleges, art galleries, and art groups. Working in a variety of mediums such as drawing, painting, sculpture, digital, and photography. Interpreting the artist’s vision, utilising physical endurance, yoga-boosted flexibility and meditation, as well as creating a comfortable and productive working environment. Notable clients include award-winning painter Gregory Mason, Disney's storyboarder Rob Pybus, artist Helen Wheatley, and more.

Duesday Ltd · SE Cornwall · ERDF Grant
Serving as a strategic advisor to the CEO within the Senior Management Team at a fintech startup. Leading and mentoring a team of five in shaping user experiences for Millennials and Gen X across all products and channels. Directing research, prototyping, and testing to tackle challenges related to financial hardship and billing constraints. Collaborating across brand, design, marketing, sales, usability, and user support teams to deliver seamless, user-centred digital experiences.

Maistro Plc · East Devon
Designing and FE-developing digital tools for project management and business matching. Ensuring consistent brand identity across products. Conducting usability audits and tests for optimal user experience. Fostering collaboration between design and development teams.

Maistro Plc · London

All-In Design Ltd • Cambridgeshire

Hanza Creative Agency • Warsaw

SLAJD Young Culture Magazine • Lodz

Agencja Dziennikarzy sp. z o.o. • Pabianice