My name is Paula, or Pa'a for short.
I'm an award-winning multiprofessional with over 20 years of experience.
As an independent consultant within British SMEs, my role entails overseeing the integration of user, business, and technology experiences. This involves serving as a user advocate, devising complex user research, and mentoring.
Additionally, I am a public speaker and author, sharing insights on topics such as user-centred software design, employability, neurodiversity, wellness, and outdoor adventure planning.
With a background in digital design, I also contribute to artistic communities as an art model.
Most recently, I have embarked on academic research in Indic religious studies, supported by my yoga teaching certification and extensive teaching experience.
MY WORK EXPERIENCE
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Self-employed
Offering expert consulting, mentoring, and business development services with a specialisation in enhancing websites, apps, and marketing for improved user engagement. Experience extends to conducting nuanced user research in challenging domains. Clients include Good With Ltd, HealthPad CIC, Working Planet Ltd, Pesso Boyden Devon, Glade Writer, Echoes.xyz Ltd, I’ve Got Your Back, and more.
Self-employed
Delivering lectures, workshops, talks, presentations, and webinars to universities, colleges, businesses, conferences, and charities on topics such as user-centred software design, cognitive psychology in the realm of user experience and behaviour change design, the nuances of employability & employee performance, the techniques of stress reduction, neurodiversity and adult autism, and wilderness access & expedition planning. Clients include Arts University Plymouth, City College Plymouth, Bristol Autism Support charity, Venturefest South West conference, Future Sync conference, Adventure Stories...
Self-employed
Providing life modelling services to colleges, art galleries, and art groups. Working in a variety of mediums such as drawing, painting, sculpture, digital, and photography. Interpreting the artist’s vision, utilising physical endurance, yoga-boosted flexibility and meditation, as well as creating a comfortable and productive working environment. Notable clients include award-winning painter Gregory Mason, TV storyboarder Rob Pybus, art teacher Sara Sullivan at Plymouth College, and more.
Self-employed
Leading Rāja & Haṭha Yoga one-on-ones, group classes and retreats in various settings – studios, gyms, business parks, beaches, yachts, private homes, and online via Zoom. Notable venues and partners include Naleia Yachting International, Blue Chip Holidays, Exeter Golf & Country Club, Mount Edgcumbe Country Park, Cowork Ventures Ltd, Michelmores LLP, Lotus Loft Yoga Centre, Exeter Phoenix, and more.
Part-time · Good With Ltd · ERDF EPIC & Innovate UK Grant
Planning and conducting in-depth research on the intersection of mental health, financial education, and AI technology. Utilising methods such as user interviews, academic paper reviews, and usability testing. Analysing data, producing insights & reports, and prototyping and testing solutions tailored to Gen Z. Leveraging outcomes to devise effective UX strategy and inform other areas of business.
Full-time · Duesday Ltd · ERDF Grant
Managing a team of five responsible for curating an optimal user experience for Millennials and Gen X across all products and channels. Conducting research, prototyping, and testing solutions addressing the challenges arising from financial hardship and billing constraints. Working collaboratively in areas such as brand, design, marketing, sales, usability, and user support to ensure a seamless experience for the target audience.
Full-time · blur Group Plc / Maistro Ltd
Designing and FE-developing digital tools for project management and business matching. Ensuring consistent brand identity across products. Conducting usability audits and tests for optimal user experience. Fostering collaboration between design and development teams.
Self-employed
Full-time · All-In Design Ltd
Full-time · Hanza Creative Agency
Contract · Slajd Magazine
Self-employed
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MY EDUCATION
MY PUBLICATIONS
MY COURSES & AWARDS
Agile Leadership
by Software Cornwall
Copywriting
by NLP Eddu Club
Counselling Listening Skills 📜
by Heartwood Counselling
Data Viz
by Information is Beautiful
Developing Innovative Ideas for New Companies 📜
by University of Maryland
Ethical Marketing
by Tad Hargrave
Fire Safety (QCF) 📜
by Phoenix Safety & Education
GDPR Compliance
by HSQE
Google Startup Weekend (Winner) 🏆
by Google
Hill and Moorland Leader
by Mountain Training
Leadership & Management 3 (Award) 📜
by CMI
Mindfulness-Based Stress Reduction
by Sunrise Psychology
NLP Practitioner
by Chris Howard
Process-Oriented Psychology
by START
Safeguarding, Ethics, Boundaries & Facilitating Skills 📜
by Autism Central
Teacher Training
by Code Club Pro
Understanding Autism 📜
by Autism Central
Understanding Media by Understanding Google 📜
by Northwestern University
User Experience Workshops
by Mekonta
Yoga Teacher Diploma (500 hours) 📜
by Devon School of Yoga
MY VOLUNTEERING
& Community Events Manager SW Nature Walks
Dartmoor National Park
The Glade
Sarasi Rogers Systemic Constellations
Camerimage Film Festival
TV ProMok
The Red Cross
Contact Paula
Let's start by discussing your goals & needs