With over a decade-long expertise in business, I have a proven track record of improving companies' profitability and operational efficiency.
My focus lies in looking after holistic user-business-technology experiences, devising nuanced user research, leading conference workshops, building & managing teams, and mentoring UX & marketing juniors.
As a seasoned senior strategist and researcher, I specialise in the mental health/wellness and fintech sectors, collaborating closely with CEOs to develop impactful user experience and research strategies. Additionally, I occasionally serve as a lecturer and public speaker at further and higher education colleges, working closely with computing lecturers to inform and inspire their youth.
Since 2008, well before the smartphone boom, I've advocated humane design and proactively improved user experiences. Following the publication of my first book, I also began sharing my expertise as a guest speaker.
On my lifelong learning quest, I led teams, projects and research across diverse sectors. I've played a key role in designing and overseeing the development of numerous brands and web and mobile apps from the ground up. From crafting 3D audio museum tours for the visually impaired to securing first place in Google Startup Weekend for my team, I've consistently embraced unconventional challenges.
Ultimately, with a strong foundation in technology and a deep interest in psychology, my career has spanned all stages of product development, leading me to roles in senior management.
Which areas of your organisation may require my support?
Leadership is not simply a personality trait but a skilled job needed in every organisation. As a trained leader, I balance various organisational levels to navigate companies well—from personal actions and shared work to company culture and goals.
As someone experienced in mentorship and skilled in specific domains, I provide guidance, knowledge, and support through a semi-structured approach. I actively listen and ask questions that challenge a mentee to help them identify their path.
Don't just take my word for it – here's what my clients and colleagues say.
“Paula is definitely one of the smartest people I've met. Very analytical and precise mind, in conjunction with hard work and responsibility makes it an ideal member of any team. It does not matter what job she takes, the end result is always very good. Paula has a rare feature – a constant thirst for knowledge and skills. Do not hesitate even a minute to hire her.”Dawid Makowski
“Thank you for being such an amazing compère and live manager of the employability event at City College Plymouth last month.Dr Christopher Ford
The event was a great success and I fully expect a repeat next year.”
“Paula is a rare breed of strategic thinker and detail-oriented user experience professional. She was instrumental in getting Good With from concept to reality, and employed all her talents and experience in start-ups to get us going. Her user research for discovery process (especially persona design) and concept development laid the groundwork for what we’re developing today.”Gabriela Isas
“Paula is a motivated and responsible professional with a high degree of integrity. She worked very hard and progressed steadily in Maistro, revealing her passion and enthusiasm for User Experience and Digital Design. Paula takes the initiative to identify problems and formulate solutions. Her role requires strong communication skills, and she has shown that she not only has these skills but that she also can inspire respect and cooperation in teammates. Paula showed great dedication and she proved that she is very confident of her goals and very dedicated to achieving them.”Dorian Tireli
“Paula is a full-stack creative genius who joined Duesday at the very beginning. She was pivotal in all aspects of our visual and user experience design and grew an award winning team around her delivering for all parts of the business. As UX Director Paula drove numerous task-based initiatives and user-research projects and as Team Lead and member of the Senior Management Team she guided seven staff throughout her time at Duesday. Paula is a team player with a keen appetite for company strategy and management.”Marcus Kern
“Paula was my design mentor for almost a year. From the very beginning I found her to be extremely organised, tackling all assignments with dedication and ease. I often admire the consistency in her work and professional attitude towards any challenge. She has an exceptional eye for detail and an impressive skill set, which make her an invaluable asset for any business. Paula has the qualities of a true leader. It was a pleasure to work under her guidance. For me, she will always be a prime example of professionalism and self-improvement in any aspect of life.”Petra Zhivkova
“Paula worked with us as UX/UI designer for a new product. Despite being drafted in at a latest stage, she immediately understood the product and our brief, produced some concept designs that were right on point and also helped develop a style sheet and design guidelines document. As a skilled and intelligent person, Paula immediately fitted into the team. I look forward to working with Paula again in the near future and would highly recommend her.”James Roxburgh
“Without a doubt, the best UI/UX designer we have worked with. Paula has an obsessive attention to detail, but does not get lost in her work. Zen and mindfulness lend a very balanced approach to everything she does. On a challenging and unconventional UX project Paula applied herself even when standard approaches were not possible. This strategy makes her incredibly resilient and flexible, in the end producing outstanding results that speak for themselves.”Joshua Kopeček
“I have never seen anyone dedicating so much passion and investing so much effort in their work. She somehow finds time to be always up-to-date with the latest trends and bleeding edge with technology. She is a good team member, and probably an even better team leader. She is keen and smart. I hearty recommend her and her skills to anyone. If you have a chance, start a philosophical discussion with Paula outside the office hours – you will not regret it.”Fabrizio Sabatini
“Paula Kaminska is a very creative and open-minded person. Always on time, with professional attitude towards given projects. Quality of provided service and support exceeded my expectations. If you need support of a skilled professional in the area of web design/development don't hesitate to contact Paula.”Mateusz Falkowski
“Paula is a talented, dedicated UX/UI designer who isn't afraid to step up when the going gets tough. I have had the pleasure of working alongside Paula on a number of projects and have always been impressed with her tenacity and attention to detail. She is a real asset to any UX/UI team.”Alistair Coggins
“We value high fidelity work and bespoke service, and this what Paula provides as a designer and project manager. She is a reliable, professional and skilled consultant with a good understanding of our industry. She consistently surprises us with her promptness and can-do attitude. We look forward to many more projects together.”Dorota Wieczorek
Case studies available upon request.
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