With over a decade-long expertise in business, I have a proven track record of improving companies' profitability and operational efficiency.

My focus lies in looking after holistic user-business-technology experiences, devising nuanced user research, leading conference workshops, building & managing teams, and mentoring UX & marketing juniors.

As a seasoned senior strategist and researcher, I specialise in the mental health/wellness and fintech sectors, collaborating closely with CEOs to develop impactful user experience and research strategies. Additionally, I occasionally serve as a lecturer and public speaker at further and higher education colleges, working closely with computing lecturers to inform and inspire their youth.

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Design Thinking



Public Speaking

Since 2008, well before the smartphone boom, I've advocated humane design and proactively improved user experiences. Following the publication of my first book, I also began sharing my expertise as a guest speaker.

On my lifelong learning quest, I led teams, projects and research across diverse sectors. I've played a key role in designing and overseeing the development of numerous brands and web and mobile apps from the ground up. From crafting 3D audio museum tours for the visually impaired to securing first place in Google Startup Weekend for my team, I've consistently embraced unconventional challenges.

Ultimately, with a strong foundation in technology and a deep interest in psychology, my career has spanned all stages of product development, leading me to roles in senior management.

Which areas of your organisation may require my support?

Leadership is not simply a personality trait but a skilled job needed in every organisation. As a trained leader, I balance various organisational levels to navigate companies well—from personal actions and shared work to company culture and goals.

As someone experienced in mentorship and skilled in specific domains, I provide guidance, knowledge, and support through a semi-structured approach. I actively listen and ask questions that challenge a mentee to help them identify their path.

I also excel in team management. I achieve that by cultivating dedication, success, and unity through shared ethos and values, while implementing effective management practices and fostering a sense of purpose among the members of my team.

My inspirational and educational public speaking goes beyond simply advocating for an idea. It's a transformative journey that guides listeners from A to B, while igniting their curiosity and expanding awareness with new ideas, vision, and an element of fun.

Lastly, I'm well-versed in research methodologies and data analysis. I adopt user interviews, academic paper reviews, and usability testing. By developing robust UX & marketing strategies, I enhance user & employee experiences in alignment with business goals.


Don't just take my word for it – here's what my clients and colleagues say.



Case studies available upon request.

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