I'm a former UX Director in finance, Senior UX Strategist in mental health, UX Mentor, and occasional Higher Education Teacher and Public Speaker.

I work directly with CEOs on UX Strategy and Computing lecturers at FE/HE colleges. I lead conference workshops, devise complex user research, build & manage teams, look after holistic user-business-technology experiences, and supervise juniors.


Leadership & Mentoring
Public Speaking
UX Strategy
Design Thinking
Data Analysis

With a background in technology and a passion for psychology, I quickly transitioned through all stages of product development towards UX and consulting. I've been advocating for humane design, leading teams, and improving experiences for 10+ years!


On my lifelong learning quest, I led teams, projects and research across several sectors. I designed and managed the creation of multiple web and mobile apps from the ground up, applying myself to unconventional projects such as 3D audio museum tours for the visually impaired, or securing first place in Google Startup Weekend for my team.

Since the publication of my first book in 2011, I have been an acknowledged guest speaker in my community—from mindfulness to youth employability to behaviour change design.


Contact Pa'a

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