About

Self-employed · Tavistock & Totnes
Offering expert consulting, mentoring, and business development services with a specialisation in enhancing websites, apps, and marketing for improved user engagement. Experience extends to conducting nuanced user research in challenging domains. Clients include Good With Ltd, HealthPad CIC, Working Planet Ltd, My Resettlement Ltd, Echoes.xyz Ltd, Glade Writer, I’ve Got Your Back, Healing Fusion, Dreaming Earth Apothecary, Pesso Boyden Devon, and more.

Top Skills & Activities: UX & Product Strategy (Agile & Lean UX, Wireframing & Prototyping with Figma & Axure RP, High-Fidelity Design, Information Architecture, Accessibility Auditing, Usability Testing, Persona & Empathy Map Development, Interviewing & Survey Design, UX Microcopy Writing, User Journey Mapping, Academic Research & Analysis, Google Analytics Reporting), Strategy & Business Development (UX Strategy & Roadmapping, Risk Planning, Business Model Innovation, Digital Transformation Strategy, Stakeholder Engagement, Agile Requirements Prioritisation, Brand Strategy), Consulting & Leadership (Digital Strategy Consulting, Mentoring & Coaching, Cross-Functional Team Coordination, Project Management, UX & Business Workshop Facilitation, Startup & SME Advising), Web Development (WordPress, Squarespace & Wix Customisation, CMS Management, SEO Principles & Implementation, Website Optimisation, eCommerce Integration, Plugin Evaluation & Customisation), Communication & Public Engagement (Public Speaking & Lecturing, Guest Lecturing at Universities, Educational Content Creation, Empathetic Client Communication, Copywriting for User Engagement), Marketing & Content Strategy (UX Marketing Strategy, Audience Research, Social Media Campaign Coordination, Email Campaign Support, Promotional Video Direction)

Good With Ltd · Innovate UK Grant
Leading UX strategy, service design, and user research for a financial wellbeing tool co-developed with a leading UK bank and its credit risk team. Conducting in-depth qualitative and quantitative research into financial vulnerability, and designing personalised user journeys and prototypes for debt prevention and recovery. Auditing onboarding flows and app layouts to maximise usability and engagement with minimal development effort. Collaborating with content, behaviour, and data teams to translate insights into accessible, emotionally intelligent digital services.

Bristol Autism Support · NHS England Grant
Delivering Autism Central's co-produced webinars and facilitating in-person support groups for parents and carers. Supporting families to better understand autism, navigate support systems, and care for their own wellbeing, as well as providing guidance and signposting. Collecting registration and feedback data to inform programme development and support future funding. Completing mandatory safeguarding and facilitation trainings to ensure high standards of delivery.

Self-employed · Devon
Delivering lectures, workshops, talks, presentations, and webinars to universities, colleges, businesses, conferences, and charities on topics such as user-centred software design, career planning, mindfulness-based wellness, neurodiversity in families, and outdoor adventure planning. Clients include Arts University Plymouth, City College Plymouth, Venturefest South West, Future Sync, Adventure Stories, and more.

Self-employed · Devon
Leading Rāja & Haṭha Yoga one-on-ones, group classes and retreats in various settings – studios, gyms, business parks, beaches, yachts, private homes, and online via Zoom. Notable venues and partners include Naleia Yachting International, Blue Chip Holidays, Exeter Golf & Country Club, Mount Edgcumbe Country Park, Cowork Ventures Ltd, Michelmores LLP, Lotus Loft Yoga Centre, Exeter Phoenix, and more.

Self-employed · Devon
Providing life modelling services to colleges, art galleries, and art groups. Working in a variety of mediums such as drawing, painting, sculpture, digital, and photography. Interpreting the artist’s vision, utilising physical endurance, yoga-boosted flexibility and meditation, as well as creating a comfortable and productive working environment. Notable clients include award-winning painter Gregory Mason, Disney's storyboarder Rob Pybus, artist Helen Wheatley, and more.

Good With Ltd · Plymouth · ERDF EPIC & Innovate UK Grant
Planning and conducting in-depth research on the intersection of mental health, financial education, and AI technology. Utilising methods such as user interviews, academic paper reviews, and usability testing. Analysing data, producing insights & reports, and prototyping and testing solutions tailored to Gen Z. Leveraging outcomes to devise effective UX strategy and inform other areas of business.

Duesday Ltd · Liskeard · ERDF Grant
Advising the CEO as part of the Senior Management Team in a fintech startup addressing financial wellbeing challenges. Managing and mentoring a team of five responsible for curating an optimal user experience for Millennials and Gen X across all products and channels. Conducting research, prototyping, and testing solutions addressing the challenges arising from financial hardship and billing constraints. Working collaboratively in areas such as brand, design, marketing, sales, usability, and user support to ensure a seamless experience for the target audience.

blur Group Plc · Exeter
Designing and FE-developing digital tools for project management and business matching. Ensuring consistent brand identity across products. Conducting usability audits and tests for optimal user experience. Fostering collaboration between design and development teams.

blur Group Plc · London

All-In Design Ltd • Cambridgeshire

Hanza Creative Agency • Warsaw

SLAJD Young Culture Magazine • Lodz

Agencja Dziennikarzy sp. z o.o. • Pabianice