As an independent consultant and researcher, Paula oversees the integration of user, business, and technology experiences within British startups. Since publishing her first book in 2011, she has also established herself as a recognised public speaker in her community, sharing her insights on diverse topics, including cognitive psychology in user experience & behaviour change design, employability & entrepreneurship, stress reduction techniques, and expedition planning.
More recently, Paula embarked on an academic journey towards becoming a religious studies scholar of Indic traditions, including Buddhism.