I'm a specialist in UX, strategy, and management, providing expert consulting services.
With more than two decades of practice in business problem-solving, I have a proven track record of boosting profitability and operational efficiency, supporting businesses within the mental health and wellness sectors.
My focus lies in crafting holistic user-business-technology experiences.
In my day-to-day work, I lead comprehensive user research, offer strategic insights that champion user needs, and mentor teams in UX & marketing to drive growth. I also deliver workshops and webinars, and bridge communication between delivery teams to ensure project success.
While I work closely with entrepreneurs and business leaders to develop impactful UX strategies, I'm also available for smaller projects—devising the optimisation of websites, mobile and web apps, and marketing strategies to boost user engagement.
My work extends to academia – I lecture and speak at universities and colleges, working alongside computing lecturers to shape and inspire the next generation of professionals!
Consulting
Strategising
Mentoring
Analysing
Auditing
Design Thinking
Coordinating
Researching
Public Speaking
IN THE SPOTLIGHT
MY BACKGROUND
Since 2008, well before the smartphone boom, I've advocated humane technology and proactively improved user experiences. Following the publication of my first book, I also began sharing my expertise as a guest speaker.
On my lifelong learning quest, I led teams, projects and research across diverse sectors. I've played a key role in designing and overseeing the development of numerous brands and web and mobile apps from the ground up. From crafting 3D audio museum tours for the visually impaired to securing first place in Google Startup Weekend for my team, I've consistently embraced unconventional challenges.
Ultimately, with a strong foundation in technology and a deep interest in psychology, my career has spanned all stages of product development, leading me to roles in senior management.
Which areas of your organisation may require my support?
I excel in coordination. I achieve that by organising and overseeing diverse activities, tasks, and projects to ensure efficient collaboration and goal attainment. By playing a vital role in managing resources, optimising processes, mitigating risks, promoting teamwork and fostering communication between various teams and departments, I ensure smooth execution and contribute to the organisation's overall success.
As someone experienced in mentorship and skilled in specific domains, I offer guidance, knowledge, and support through a semi-structured approach. I actively listen and pose questions to challenge my mentees, aiding them in identifying their path.
My inspirational and educational public speaking goes beyond simply advocating for an idea. It's a transformative journey that guides listeners from A to B, while igniting curiosity and expanding their awareness with new ideas, vision, and an element of fun.
Last but not least, I'm well-versed in research methodologies & data analysis. I adopt user interviews, academic paper reviews, & usability testing. By developing robust UX & marketing strategies, I enhance user & employee experiences in alignment with business goals.
Do you have a project in mind?
TESTIMONIALS
Don't just take my word for it – here's what my clients and colleagues say.
Testimonials
“Paula is a rare breed of strategic thinker and detail-oriented user experience professional. She was instrumental in getting Good With from concept to reality, and employed all her talents and experience in start-ups to get us going. Her user research for discovery process (especially persona design) and concept development laid the groundwork for what we’re developing today.”Gabriela Isas
(2023)
“Thank you for being such an amazing compère and live manager of the employability event at City College Plymouth last month.Dr Christopher Ford
The event was a great success and I fully expect a repeat next year.”
(2020)
“The fabulous Paula has been upgrading my website to add a shop and get it all up to scratch. I have found her great to work with, clear in communication, efficient and full of knowledge re website, and importantly, affordable. If anyone is looking for support with their current website or looking for support building one, I really recommend her.”Kirstie O'Leary
(2023)
“Paula is a full-stack creative genius who joined Duesday at the very beginning. She was pivotal in all aspects of our visual and user experience design and grew an award winning team around her delivering for all parts of the business. As UX Director Paula drove numerous task-based initiatives and user-research projects and as Team Lead and member of the Senior Management Team she guided seven staff throughout her time at Duesday. Paula is a team player with a keen appetite for company strategy and management.”Marcus Kern
(2020)
“Paula is definitely one of the smartest people I've met. Very analytical and precise mind, in conjunction with hard work and responsibility makes it an ideal member of any team. It does not matter what job she takes, the end result is always very good. Paula has a rare feature - a constant thirst for knowledge and skills. If you have the opportunity to work with Paula - do not hesitate even a minute.”Dawid Makowski
(2013)
“Paula is a motivated and responsible professional with a high degree of integrity. She worked very hard and progressed steadily in Maistro, revealing her passion and enthusiasm for User Experience and Digital Design. Paula takes the initiative to identify problems and formulate solutions. Her role requires strong communication skills, and she has shown that she not only has these skills but that she also can inspire respect and cooperation in teammates. Paula showed great dedication and she proved that she is very confident of her goals and very dedicated to achieving them.”Dorian Tireli
(2016)
“Paula worked with us as UX/UI designer for a new product. Despite being drafted in at a latest stage, she immediately understood the product and our brief, produced some concept designs that were right on point and also helped develop a style sheet and design guidelines document. As a skilled and intelligent person, Paula immediately fitted into the team. I look forward to working with Paula again in the near future and would highly recommend her.”James Roxburgh
(2016)
“Paula was my design mentor for almost a year. From the very beginning I found her to be extremely organised, tackling all assignments with dedication and ease. I often admire the consistency in her work and professional attitude towards any challenge. She has an exceptional eye for detail and an impressive skill set, which make her an invaluable asset for any business. Paula has the qualities of a true leader. It was a pleasure to work under her guidance. For me, she will always be a prime example of professionalism and self-improvement in any aspect of life.”Petra Zhivkova
(2015)
“Without a doubt, the best UI/UX designer we have worked with. Paula has an obsessive attention to detail, but does not get lost in her work. Zen and mindfulness lend a very balanced approach to everything she does. On a challenging and unconventional UX project Paula applied herself even when standard approaches were not possible. This strategy makes her incredibly resilient and flexible, in the end producing outstanding results that speak for themselves.”Joshua Kopeček
(2016)
“Paula Kaminska is a very creative and open-minded person. Always on time, with professional attitude towards given projects. Quality of provided service and support exceeded my expectations. If you need support of a skilled professional in the area of web design/development don't hesitate to contact Paula.”Mateusz Falkowski
(2013)
“I have never seen anyone dedicating so much passion and investing so much effort in their work. She somehow finds time to be always up-to-date with the latest trends and bleeding edge with technology. She is a good team member, and probably an even better team leader. She is keen and smart. I hearty recommend her and her skills to anyone. If you have a chance, start a philosophical discussion with Paula outside the office hours – you will not regret it.”Fabrizio Sabatini
(2014)
“Paula is a talented, dedicated UX/UI designer who isn't afraid to step up when the going gets tough. I have had the pleasure of working alongside Paula on a number of projects and have always been impressed with her tenacity and attention to detail. She is a real asset to any UX/UI team.”Alistair Coggins
(2015)
“We value high fidelity work and bespoke service, and this what Paula provides as a designer and project manager. She is a reliable, professional and skilled consultant with a good understanding of our industry. She consistently surprises us with her promptness and can-do attitude. We look forward to many more projects together.”Dorota Wieczorek
(2017)
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