UX/UI is about two interrelated aspects of each software: experiences and interfaces, processes and tools, systems and screens. Which service do you need to improve the performance of your product?

Are you confident you know who you design for? Have you explored all possible approaches to solve a specific problem of your end user? Have you shaped the process with your team to test the concept? Does your product logically flow from one step to the next? Do you need a guidance on refining and creating the best user experience?

Hire me to have it done, quickly and efficiently. I will produce a documentation as needed – personas, empathy maps, sitemaps, wireframes, prototypes, and any other UX-related product specifications.

Complete billing platform My blur, 2015

“Without a doubt, the best UI/UX designer we have worked with. Paula has an obsessive attention to detail, but does not get lost in her work. Zen and mindfulness lend a very balanced approach to everything she does. On a challenging and unconventional UX project Paula leant in and applied herself even when standard approaches were not possible. This strategy makes her incredibly resilient and flexible, in the end producing outstanding results that speak for themselves.”

Josh Kopeček, CEO


My blur dashboard is an effect of an inside-out UX revolution at blur Group, a growing global SaaS company. This unified environment for our own staff, an outcome of a complex design process, left a dozen of interconnected spreadsheets and obsolete tools behind.

Just before Christmas, representatives of different teams met to look into potential improvements of their daily routines. A breakthrough was the only solution – building a unified internal billing platform to help, support and drive their common yet individual workflows. For far too long they were relying on spreadsheets, navigating through a variety of online tools to manage user details, invoicing, as well as their own agendas.

First of all, I had to understand what is it that they really do. I started with basic questions surveying future users at every management level. But at the same time, I wanted them to think big. A list of daily routines, key tasks, pain points and case studies were an excellent starting point.

As soon as I shared my view on necessary automation, linked information and cross-device and cross-platform integration, the team representative, who at this point became my key client, revealed what My blur dashboard really has to accomplish – “It has to be the place where everything happens”. Essential data has to be laid out, key fields consolidated, APIs of external software providers integrated. Not to mention filters, reports, logs, todo lists, and auto triggers for notifications to never miss any invoice again.

At first, I was overwhelmed with details coming from an endless labyrinth of spreadsheets. In a workshop with my design team, we revealed the key patterns in the user journey. We sketched the first page, a consolidated view of both manually and automatically generated events – our users’ new daily feed. The bigger picture was coming together, and we set ourselves for an iterative process for the next eight months.

All key wireframes quickly transformed into a high-fidelity prototype thanks to our previously designed style guide, and InVision App. This was a starting point for our detailed usability tests and feedback sessions. Testing and redesigning for the sake of a smooth user journey became my daily yet exciting routine.

Today, all the areas of My blur – overview, messages, notifications, pitches, projects, tasks, products, payments, billing, people, files and settings, spread across multiple pages and pop-ups, cover all the needs of the team the product was designed for.

ROLEProject Manager, UX Designer
CLIENTblur Group, 2015