UX/UI is about two interrelated aspects of each software: experiences and interfaces, processes and tools, systems and screens. Which service do you need to improve the performance of your product?

I take charge of designing interactive screens, or pages, by proposing Information Architecture, choosing the most suitable UI patterns for your audience, and using a consistent design language for visual items as well as behaviours.

Hire me and I will not only run an UI audit of your existing product, or design one from scratch. I will design and develop a Style Guide to promote a united design language across your product.


My blur Dashboard is an effect of an inside-out UX revolution at blur Group. This unified environment for all users, an outcome of a complex design process, left a dozen of interconnected spreadsheets and obsolete tools behind.

On December 2014, just before Christmas, the representatives of three teams met to look into potential improvements of their daily routines. A breakthrough was the only solution – building a unified internal dashboard to help, support and drive their common yet individual workflows. For far too long they were relying on spreadsheets, navigating through a variety of online tools to manage user details, invoicing, as well as their own agendas.

First of all, I had to understand what is it that they really do. Although I started with basic questions I wanted them to think big. The output they delivered – a list of daily routines, key tasks, pain points and case studies were an excellent starting point.

With this most revealing output my colleagues from the Projects & Payments team (P&P) became my clients, and the Head of Platform a necessary link between my world of design ideals and a complex reality. As soon as I shared my view on necessary automation, linked information and cross-device and cross-platform integration, the P&P representative revealed what My blur Dashboard has to accomplish – “It has to be the place where everything happens”. Essential data has to be laid out, key fields consolidated, APIs of external software providers integrated. Not to mention filters, reports, logs, todo lists, and auto triggers for notifications to never miss any invoice again.

Overwhelmed with details coming from an endless labyrinth of spreadsheets, I turned to my team. From the bottom-up, together we revealed the key patterns in the user journey. We sketched the first page, a consolidated view of both manually and automatically generated events – the P&P’s new daily feed. The bigger picture was coming together, and we set ourselves for an iterative process for the next eight months.

The first wireframes quickly gained visual details borrowed from the Style Guide to give a sense of the final look & feel. The export of over 80 Adobe Illustrator files to jpgs to interlink them in InVision App was a starting point for the first usability tests and feedback sessions. Testing and redesigning for the sake of a smooth user journey became my daily iterative routine until the end of Summer 2015.

Today, all the areas of My blur: Overview, Messages, Notifications, Pitches, Projects, Tasks, Products, Payments, Billing, People, Files and Settings, spread across multiple pages and pop-ups cover all the needs of the P&P team.

Team: Paula (Lead UX/UI Designer), Alistair (Product Manager), Dorian (Head of Design – Supervision)

More details available upon request

CLIENTblur Group
ROLEProject Management, UX/UI Design