UX/UI is about two interrelated aspects of each software: experiences and interfaces, processes and tools, systems and screens. Which service do you need to improve the performance of your product?

I take charge of designing interactive screens, or web pages, by proposing IA, choosing the most suitable UI patterns for the audience, and using a consistent design language for visual items as well as behaviours.

Hire me and I will not only run an audit of your existing product, or design one from scratch. I will lead the creation of a design system to promote a united design language across your product.

Complete billing platform My blur, 2015

“Paula worked with us as UX/UI designer for a new product. Despite being drafted in at a latest stage in the product, she immediately understood the product and our brief, produced some concept designs that were right on point and also helped develop a style sheet and design guidelines document. Paula immediately fitted into the team, she is a skilled and intelligent person. I look forward to working with Paula again in the near future and would highly recommend her.”

James Roxburgh, Technical Director


My blur dashboard is an effect of an inside-out UX revolution at blur Group, a growing global SaaS company. This unified environment for our own staff, an outcome of a complex design process, left a dozen of interconnected spreadsheets and obsolete tools behind.

The My blur dashboard, an internal billing platform, had to accomplish a big goal – “It has to be the place where everything happens”, as one of our future users explained. Essential data has to be laid out, key fields consolidated, APIs of external software providers integrated. Not to mention filters, reports, logs, todo lists, and auto triggers for notifications to never miss any invoice again.

Once, as a team, we revealed the key patterns in the user journey, we sketched the first page, a consolidated view of both manually and automatically generated events – our users’ new daily feed. The bigger picture was coming together, and we set ourselves for an iterative process for the next eight months.

My first wireframes quickly gained high fidelity details borrowed from a responsive style guide I built earlier for other blur products to give them a consistent look & feel. The export of over 80 Adobe Illustrator files to jpegs to interlink them in InVision App was a starting point for the first usability tests and feedback sessions. Testing, redesigning and further refining of the UI, for the sake of a smooth user journey, became my daily yet exciting iterative routine.

Today, all the areas of My blur – overview, messages, notifications, pitches, projects, tasks, products, payments, billing, people, files and settings, spread across multiple pages and pop-ups, from desktop to mobile, cover all needs of our intended users.

ROLEProject Manager, Lead UI Designer
CLIENTblur Group, 2015