Paula is a UX Strategist & Researcher

She’s been building successful teams and experiences for over 10 years. With a background in technology and a passion for psychology, she quickly transitioned through all stages of product development towards UX and Management. She’s been advocating for humane design ever since.



Presently Paula is a postgraduate student on a world-renowned course in Philosophy at SOAS University of London. Her research addresses mind-body-behaviour links and ethics.

Earlier she was a UX Director in a fintech startup responsible for curating holistic user, business and technology experiences.

On her lifelong learning quest she led teams, projects and research across several sectors. She designed and managed creation of multiple web and mobile apps from the ground up, applying herself to unconventional projects such as 3D audio museum tours for visually impaired, or securing first place in Google Startup Weekend for her team.

Since the publication of her first book in 2011, Paula has been an acknowledged guest speaker in her community—from mindfulness to youth employability to behaviour change design. In her spare time she promotes positive effects of yoga and outdoors.


    • Senior UX Strategist, 2021 ⟶
      Good With, Cornwall, part-time
    • Teacher, Founder, Researcher 2015 ⟶
      The Yogi, Devon, part-time
    • UX Director 2017 – 2020
      Duesday, Cornwall, full-time
    • Head of Design 2016 – 2017
      Dealerweb, Devon, contract
    • UX/UI Consultant 2016 – 2017
      Echoes, Devon, contract
    • UI Designer 2016 – 2017
      Working Planet, Devon, contract
    • Lead UX/UI Designer 2013 – 2016
      blur Group, Devon, full-time
    • UX/UI Designer/Developer 2012 – 2013
      blur Group, London, full-time
    • Web Designer 2011 – 2012
      All-In Design, Cambridgeshire, full-time
    • Web Developer, Project Manager 2008 – 2009
      Hanza Interactive, Warsaw, full-time
    • SAP Architect 2007
      Philips Lighting Poland, Pabianice, apprenticeship
    • Photographer 2006 – 2008
      Slajd Magazine, Lodz, contract
    • Print Designer 2005 – 2006
      Agencja Dziennikarzy, Pabianice, internship
    • Webmaster 2000 – 2011
      Self-employed, part-time
    • Volunteer Community Manager 2017 – 2020
      South West Adventurers
    • Volunteer Assistant 2019 – 2020
      Systemic Constellations
    • Volunteer Logistics Specialist 2006 – 2007
      Camerimage Film Festival
    • Volunteer Fundraising Coordinator 2002 – 2005
      Red Cross
    • Volunteer TV Reporter 2004
      TV ProMok
    • Publication
      Consumer-Oriented Online Shop Creation: Intuitive E-commerce Guide
      Lambert Academic Publishing, 2011
      Buy now on Amazon

    • Master of Arts 2020 ⟶
      Major: Traditions of Yoga and Meditation
      SOAS University of London
    • Master of Science, Distinction 2011
      Major: Information Systems in Management and E-commerce
      The Technical University of Lodz / The University of Porto
    • Bachelor of Science (Hons), 1st class 2009
      Major: Graphics and Multimedia
      The University of Humanities and Economics in Lodz
    • Level 3 2005
      Maths, English, Polish
      Major: Economics and Business Administration
      Complex of Economic Schools in Pabianice
    • Courses & Awards
    • Agile Leadership by Software Cornwall
    • Copywriting by NLP Eddu Club
    • Counselling Listening Skills by National Counselling Society
    • Data-Viz by Information is Beautiful
    • Developing Innovative Ideas for New Companies by University of Maryland
    • GDPR Compliance Training
    • Hill and Moorland Leader by Mountain Training
    • Integrated Skills in English III by Trinity College London
    • Leadership & Management Level 3 Award by CMI
    • Mindfulness-Based Stress Reduction by Health & Care Professions Council
    • NLP Practitioner Training by Chris Howard
    • Process-Oriented Psychology by Psychological Knowledge Society START
    • Teacher Training by Code Club Pro
    • Understanding Media by Northwestern University
    • User Experience Workshops by Mekonta
    • Google’s Exeter Startup Weekend 1st Place Award
    • Yoga Teacher Diploma (500 hours) by Devon School of Yoga
    • Other
      Dual nationality: Polish, British
      Driving license